About shop of (WHO'S) A YELLOW RUBY?


◆Shop CONCEPT◆

　“CHAOS「混沌」”
常に時代の旬を追及、相反する（一見合わない）価値観の融合
Keep seeking for a distinctiveness and fusion of contradicting
(seemingly which does not match) sense of value


◆IMAGE◆

　“CHANGES”
常に変化（進化）し続けるIMAGE
Image that continuously changing (evolving)


◆HISTORY◆

●1996年表参道店OPEN。
TOKYO＆EUROPEのCOLLECTION BRAND,VINTAGE CLOTHES,おもちゃ…etc を
セレクトしたショップとしてスタート。
Omotesando shop opened in 1996.
Started as a selection shop pg Tokyo & Europe Collection Brand, Vintage clothes, Toys and etc.


●10年以上にわたりImport,Domestic,Men's,Lady'sの枠を超えCHAOS&CHANGESを
固辞し続け、ROCK/BIKE/MODE/MUSICを独特の目線で融合させ現在に至る。
Insist on “Change & Chaos” beyond the category of Import, Domestic, Men's and Lady's for more than ten years
and fuse Rock, Bike, Mode and Music with its original point of view up to the present.